Kid.Studio Playfully Blurs the Lines of Magical Realism and Athletic Prowess in Emotive Series for Reebok

Beautifully cinematic, with every frame more stunning than the last Kid.Studio makes a charged, emotive series ‘Life is Not a Spectator Sport’ for Reebok. 

Originally debuting ‘Because Life is Not a Spectator Sport’ in 1984, Reebok returns to its beginnings, empowering individuals to work hard, change direction and come together to reach new heights in two electrifying films. 

In their signature (and quite literally off-kilter) style, Kid.Studio playfully blurs the lines of magical realism and athletic prowess with aplomb, and most importantly fun.