Kingsday's Dutch Heart Foundation Campaign Tells a Heartbreaking Story

Kingsday has launched a touching new film for the Dutch Heart Foundation, known as Hartstichting.

Every day, hundreds of lives are derailed by cardiovascular disease. The new TV commercial campaign tells the real stories of the friends and family of Dimitri, who suddenly died of a cardiac arrest at 41 years of age.

The spot was directed with real compassion and integrity by Mea Dols de Jong from top Amsterdam production house 100% Halal. This film marks her first ever campaign.