Kool-Aid Campaign Celebrates Kool-Aid McKinstry’s NFL Debut

If you tuned into the NFL draft this past weekend, you know Kool-Aid McKinstry is officially heading to the New Orleans Saints! To celebrate, Kool-Aid, the all-American beverage brand bringing smiles to faces for decades, is partnering with McKinstry for the second time with an all-new campaign and LTO product - OHHHH YEAHHHHH! 

To make sure fans know Kool-Aid McKinstry has arrived in the Big Easy, the brand teamed up with The Kitchen for the following brand tactics:

Within 24 hours of the draft, a mobile billboard from Kool-Aid began driving around the Superdome and other New Orleans hot spots like the French Quarter and Smoothie King Arena officially welcoming McKinstry home. 

Boosting the launch post shared by Kool-Aid’s Instagram account targeting Kool-Aid fans and Saints fans

The brand launched 'Black Cherry Blitz' - Kool-Aid’s first limited-edition flavour in over three years, specially created by McKinstry himself as a nod to his favourite flavour. Fans can follow @koolaid on social to learn more about how to get sipping on this special product before it CRASHES the internet. 

The Kool-Aid man himself made an appearance at Kool-Aid McKinstry’s draft party to show his support.