La Roux Goes on a Nostalgic Round of Golf for Music Video 'Automatic Driver'

With a new video clip even more colourful, Elly Jackson (La Roux) makes her comeback after several years of absence, happier than ever. 

Her 3rd single ‘Automatic Driver’, straight out of her pop disco album SUPERVISION, makes us enjoy her cheerful tone which seems to be a serious homage of the 80’s. Lying on a sunny golf course, with a bag not too much bigger than herself, La Roux finds herself stepping aside into an imaginary world, filled with fluorescent rocks and plants, letting herself be guided by her instinct and her desires to find the 'automatic driver'.

First grown as an art director in advertising at adam&eve in London, working on demanding and top- class clients such as Adidas, Google, Volkswagen... Valentin Guiod jumped to filmmaking as an essential part of his vernacular. He had the chance to direct award-winning campaigns and to develop his passion for writing and editing. As a musician himself, driven by the love of rhythm, developing stories for both music videos and feature is for him the best way to join all of his forces.