Lacoste Celebrates The Polo’s Timelessness in Gorgeous, Time-Travelling Film

Lacoste communications play with time as much they plays with desire. Whether it be making time stop, like in 2014’s The Big Leap, or having the protagonist of its latest film, ‘Timeless’, cross decades to chase the love of his life. 

The gorgeous spot was created by BETC Paris and directed by Seb Edwards through Wanda and Academy. 

In a way, both of the above mentioned stories tell the essence of the brand and its most iconic piece, the polo: its desirability resists the evolution of time, its elegance timeless.