senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Lament of a Lovesick Shopping Cart in New FreshDirect Spot

10/10/2014
278
Share
DiMassimo Goldstein & Formless urges you to 'break up with your grocer'

In a tongue-in-cheek play on online dating, DiMassimo Goldstein has launched a 90 second video that calls upon shoppers to “Break up with your grocer” and find a better grocer online for FreshDirect's marketing push to launch their service in the Philadelphia market. A shortened version of the spot launched this week. 

It’s part of a broader integrated campaign to introduce the online grocery category to the Philadelphia market in a way that hasn’t been done before. The marketing push in Philadelphia includes station dominations at 30th Street Station and Market Street Station, direct mail, radio, pre-roll, as well as other out of home components, including bus shelters, newsstands, etc.


Brand
Agency / Creative
Production
Editorial
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0