senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Leo Burnett Israel Edits Political Speeches to Make Elections Accessible for the Hard of Hearing

28/02/2019
36
Share
Israeli politicians talk in sign language in campaign for Access Israel

The Israeli elections are in full swing and will take place on April 9th 2019. This means that every day another politician goes on air – broadcasting live one dramatic announcement after the other. Unfortunately, thousands of hard of hearing people in Israel cannot follow the live events.

Elections are a democratic process which by their very nature should be accessible to all. Sadly, in times of elections when politicians are trying to appeal to the largest demographics, nothing could be further from their minds than making the elections accessible to the relatively small group of hearing impaired.

Access Israel - an organisation campaigning for greater inclusion of disabled people into everyday life - decided to remind politicians running for office that making their speeches accessible to all should be anything but optional. That’s why, in order to raise politicians’ awareness of the issue, Leo Burnett Israel used press conference snippets from speeches delivered by five of Israel’s main party leaders and re-edited them with the hands of interpreters.






Brand
Agency / Creative
Production
SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0