Leo Burnett Toronto Named Agency of Record for Ashley in the US

Leo Burnett Toronto and Ashley are thrilled to announce their partnership, as Leo Burnett Toronto recently signed as agency of record for Ashley in the USA. 

Ashley, the largest furniture store brand in North America, offers a vast selection of home furnishings and accessories. With more than 1,100 locations globally, Ashley makes it easy to find stylish and valued furniture for any of your home needs. 

“We are thrilled to embark on this transformative work for such an iconic family run brand,” said Ben Tarr, president Leo Burnett Group Canada. “They are an incredible team with big ambitions that marry well with our aspirations here at Leo Burnett Toronto. We can’t wait to get started.”

Following a rigorous and competitive pitch process initiated in the fourth quarter of 2023, Ashley and Leo Burnett are excited for the future collaborations that are to be held between both partners. This partnership encompasses a comprehensive marketing strategy, including both brand and product initiatives, designed to strengthen the client’s relationships with their established customer base and reach new emerging audiences. 

"The competitive pitch process was rigorous, but we found a partner who truly understands our vision for fostering deeper customer connections. This collaboration across brand, promotional and product marketing will allow us to create more meaningful experiences for both our existing and emerging customer base. We’re excited to embark on this journey together,” said Kelly Davis, VP of Marketing Strategy at Ashley Global Retail. 

Leo Burnett Toronto now run a portfolio of clients across North America, including AAA, Grace Foods, and Enbridge. There seems to be an appetite for US clients to tap into the many benefits of working with a Canadian based agency, which include strong talent at cost effective prices.

“Ashley is at a critical inflection point in its brand narrative. We [Leo Burnett Toronto] brought a brand strategy to the table which echoed their ambitions as they navigate the competition. It will be a thrilling road ahead as we begin the work across the US,” said Tahir Ahmad, chief strategy officer, Leo Burnett Toronto.