Life Can Be 'Electro-Happy' in BETC Paris' Spot for Citroën

A little over a year after the launch of Citroën ë-C4, the first electric road sedan from Citroën, the brand presents a new relaunch campaign: 'Electro-happy' in collaboration with agency BETC.

In this feel-good, optimistic comedy, we discover the euphoric effect of the electric power combined with Citroën's comfort on the daily lives of owners of the electric Citroën ë-C4.

This campaign will go live on TV and digital to support the sedan and emphasise the brand's electric shift.

Directed by British directing duo Big Red Button (LA PAC), the film will be accompanied by an integrated media campaign.