Loop Earplugs Appoints Impero as New Creative Agency

Loop Earplugs has partnered with integrated creative agency, Impero, to build awareness of its new Loop Dream product in the US market.

Loop’s first brand campaign last year positioned its products as lifestyle-driven fashion accessories that enhance health and wellbeing, with the tagline, ‘Shut Up Noise, Turn Up Sound.’ The new creative to be devised by Impero will run in the USA on Amazon Prime, YouTube and Meta – in a range of spots.

Launching in January 2025, the focus is on the Loop Dream product – Loop’s first earplug designed specifically for sleep. The earplugs will help those sleep-deprived individuals who are fed up with noisy nights and restless sleep, and who toss and turn because of snoring partners, street noise, or 5am trash trucks. It shows how Loop Dream can give them the most comfortable sleep they’ve been dreaming of.

The goal is to dramatise Loop Dream’s benefits of ultimate comfort and superior noise reduction in an innovative and exciting way, as the brand establishes itself as the go-to solution for noise-related sleep disruption.

Loop Dream is designed to offer unmatched comfort, with 91% of users reporting improved sleep quality, 87% feeling more focused during the day, and 79% waking up feeling more rested.

Rob Weston, VP of marketing at Loop Earplugs said, “Loop is growing by combining innovation with creativity, and are the only earplugs that are designed to be seen. We know we’re in safe hands with the team at Impero, who share our ambitious growth plans, and have the ability to challenge the status quo with their creativity."

Forward-thinking, design-led and modern, the brand combines innovation with function, having elevated the category to be both more inclusive and more fashionable.

Michael Scantlebury, founder and joint ECD at Impero added, “Rob and the team at Loop came to us with a challenge that was right up Impero’s street - to create fame through bold work and bring new customers into the fold; supercharging brand growth. We’re thrilled to be working on Loop Dream, and can’t wait to showcase this groundbreaking product.”

Loop’s range includes Quiet, Engage, Experience and Switch. Contrary to other earplugs that just block sound, Loop’s range of stylish products is designed to suit the unique needs and situations of all kinds of people - from festival-goers to light sleepers, to anyone with sound-sensitivity and neurodivergence.

Visit here to find out more, and to purchase Loop Dream the next time something goes bump in the night.