Manbot Shows Off His Moves in W+K Portland's Old Spice Spots

Some things are just better together. The manliest men's grooming brand on the planet is back to inform guys that using Old Spice body wash, anti-perspirant /deodorant & hair care products together provides ultimate freshness from head to toes.

The latest campaign tells the story of a half-man/half-robot mandroid character and loyal Old Spice user who smells so fresh and clean (because he uses body wash, anti-perspirant/deodorant and 2-in-1 shampoo/conditioner together) women swoon after just one whiff. So much so, they care not that he is, in fact, not a real man at all! The 30-second spot “Soccer” will begin airing on television this week. A 30-second web film titled “Nightclub” also launched this week.