senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Martin Scorsese Shoots an Alien Adventure for Squarespace's Super Bowl Ad
07/02/2024
Group745
Advertiser/Brand
New York, USA
323
Share
Extra-terrestrials make contact with distracted earthlings in campaign created in-house by Squarespace and produced by Superprime
Group_3646

Squarespace, the design-driven platform helping entrepreneurs build brands and businesses online, today revealed its 10th Super Bowl campaign directed by Martin Scorsese. The 30-second spot, titled 'Hello Down There’, will run during the first half of Super Bowl LVIII on Feb. 11, 2024. 

Squarespace helps millions of entrepreneurs worldwide succeed and, for the first time ever, the platform has been tapped by extraterrestrials looking to capture the attention of the billions of earthlings below. 

Directed by the legendary Martin Scorsese, ‘Hello Down There’ is a humorous take on capturing the essence of human life consumed by the digital world. As the spot opens, people around the world are so preoccupied by the normal barrage of digital content that they miss the bold attempts by extraterrestrials to make contact. The intergalactic visitors become increasingly frustrated, until they decide to leverage Earth’s best tool for standing out and getting noticed – a beautiful Squarespace website.

Leveraging the Squarespace platform, the extraterrestrials secured a domain and built a beautiful and unique website using Fluid Engine™, the simplest way to express creativity online. Creating their website was the first step in making their dream of intergalactic connection a reality. A website made them discoverable; it made them real. 

“At my age, it's a stretch finding a directorial debut. When Squarespace first approached me to create a spot, I thought this was my shot,” said Martin Scorsese. “Let's go big, let's do something out of this world – space guys building a website. I'm a New Yorker. We're busy, always on the move. Would we even notice extraterrestrials living among us? It's going to launch on this show called Super Bowl? Supposed to be big!”

“At Squarespace, we have always said that an idea isn’t real until you make a website for it,” said David Lee, chief creative officer at Squarespace. “It’s been an honour to work alongside the cinematic legend Martin Scorsese to bring this insight to life through his lens for our 10th Super Bowl campaign. Our focus on design and creativity has always been at the heart of our business and the reason why people choose us – and nothing illustrates this more than our Super Bowl campaigns.” 

The Super Bowl advertisement is at the centre of a broader marketing campaign that aims to highlight the legitimising effect of having a professional web presence. In addition to the game day spot, the campaign includes a comprehensive global content marketing campaign leading up to, and following, the game that will be promoted across digital and social channels throughout the first half of 2024. Additional elements of the campaign include an extended version of the in-game spot, special edition movie posters, as well as additional video content, including a comedic short film featuring Martin Scorsese and his daughter Francesca Scorsese discussing the creation of a Squarespace website. Francesca also directed a behind-the-scenes look at the in-spot production process.

As part of the campaign, Squarespace launched a new special edition website template Hello Down There built on Fluid Engine™ that features a sci-fi inspired design system and offers dynamic commerce features, including an online store front, courses, and appointment-based bookings via Acuity Scheduling. 

For anyone looking to turn their out of this world idea or business into reality, a website makes it real. Whether an entrepreneur or extraterrestrial, Squarespace has all the tools you need to stand out and succeed. From securing your domain, building a beautiful and integrated online presence, and running your business, Squarespace makes it easier than ever to get started.

Check out our Collection of every Super Bowl 2024 ad so far here.

Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound