Meet the Sponsors of the LBB Beach 2024: KEEP
For our company snapshot piece, we want to create a profile that pinpoints exactly what makes your company unique right now in 2024. We want to know about the culture and the competitive edge that you bring as well as finding out how the company has evolved over the past couple of years as new tech and changes in the market have disrupted the industry.
Q> What is your Company Name?
KEEP
Q> What is your company website?
Q> What is it your Company Does?
Safe and Secure Contracting and Payments in advertising. Use your own contract templates, ours or industry standard to manage campaign payments. Generate hundreds of contracts at the click of a button, our platform generates automated reminders allowing for simple options and extensions. Save days of contracting and up to 16% on projects. KEEP is also the first FCA and EBA regulated solution in the space meaning safety and security alongside the simplicity.
Q> Give us your elevator pitch:
The only platform purpose built to streamline payments and contracting for commercial productions.
Q> Who will be on the LBB Beach representing your company?
Adam Sargent CEO + co founder, Campbell Beaton COO + co founder.
Q> Who are you hoping to meet on LBB Beach? Individuals and/or company roles, companies, or anyone else?
We are looking to meet agency producers and their BA teams as we know this platform will really help ease their workload over the coming years and brands looking to improve in house production processes, reduce corporate liability and save money!
Q> Are you hosting any events on LBB Beach, or elsewhere in Cannes during the week?
No.
Q> What are you most looking forward to about Cannes in 2024?
Releasing KEEP to the world with our hard launch. This platform is very unique in what it does and we have seen a high demand through working with key test partners over the last six months, so releasing the platform to the world is an incredibly exciting prospect.
Q> What do you think will be the hottest topics this year on the Croisette?
AI seems to be the talk of the town and the rights issues around that. We’ll definitely want to be part of that conversation. Whilst KEEP isn’t utilising AI at the moment we are leaning into Machine Learning for historical contract digitisation.
Strengthening production processes also seems to be at the front of everyone’s minds, whether that is using traditional production methods or in house capabilities there is a need to strengthen the regulation and processes around the amazing creative work everyone is doing.
Q> What are your top tips for newbies going to Cannes, the Lions, and the LBB Beach for the first time?
When the sun is very hot and the rose is nice cold have a glass of water (and then have a glass of rose). And as two bald men we can’t recommend hats and suncream enough.
Q> Do you have any restaurant or bar recommendations in Cannes you’d like to share?
The Riviera is nice and Kashiwa is also super good.
Q> What is your favourite non-work activity in Cannes? (could be cultural, sporting, shopping, seaside or anything you like)
I did some water skiing last time I was at the festival which was hugely fun. It’s a great way to wake up first thing in the morning.
Q> Lastly, what is your packing essential for the week at Cannes Lions?
ESPA under eye cream and a few hats (probably black caps) as well as hydration sachets.
