Minimalist Design Makes Heinz Spookier for Halloween

We all know that Heinz ‘Makes It Better’, but at this time of year when the ghosts, ghoulies and vampires come out to play, Heinz ‘Makes It Spookier’. 

A print and social ad by BBH London for the famous red sauce, ‘Fangs’ plays off the insight that kids use Tomato Ketchup as fake blood. 

Chips become vampire fangs in the pared-back execution and the tomato ketchup’s iconic label gets a spooky-season twist.

It’s dinner time...