Netflix and Isla Spotlight “Netflix and Chill” to Celebrate the New Releases of February

To communicate Netflix's new releases during the month of February, and linking it to Valentine's Day, Isla together with the Netflix team developed a campaign based on a consumer tension known as "Netflix & chill", which basically consists of inviting someone to watch Netflix, with a sexual intention.

"The first thing we set out to do with the Netflix team was to get as far away as we could from the advertising correctness that bores us so much. That premise was fundamental for the idea and for the executions. And as for the idea itself, we simply brought to life the existential doubt that people often have when someone invites them to watch Netflix: are they inviting them to watch Netflix, or are they inviting them to "watch Netflix"? The difference between one and the other is abysmal for everyone's expectations of the evening. The good news is that at the end of the day it's all on Netflix. And in case anyone has any doubts, we created a site that will help them clear them up," commented Greco and Gamba, Isla's DGCs.

Tomy Quartino from Landia was in charge of the production.

A communication ecosystem was created for the campaign with pieces in TikTok, Instagram, Whatsapp, Web Site and outdoor among others. It can also be seen in Argentina, Chile and Uruguay.