New Evian Campaign Brings Out the Baby In You
BETC Paris has created a new outdoor campaign for evian, consisting of 4 'twin' visuals.
The posters are designed to be displayed side by side, with an extensive media buying on closing doors in, for example, the metro and on elevators.
The first visual shows a pair of adult legs with a bottle of evian and on the visual next to it, we see a baby's torso and head. A sort of live 'before and after'.
