New Spot for Downy Unstopables is the Freshest Thing You'll See Today

What do you do when you realise your clothes still smell as fresh as they did when they were pulled out of the wash? According to the new campaign for Downy Unstopables - created by Grey and Townhouse - you dance.

Check out 'Still Fresh' below, edited by Cut+Run’s Robert Ryang and directed by Aircastle through Rattling Stick.