New Tiger Beer Campaign Champions Bold Youth Creativity

Tiger Beer has unveiled its latest campaign via Marcel Sydney, which takes this idea of 'Uncaged heroes', and focuses on a specific type of young creative: those whose bold approach to their craft also serves a good cause.

Featuring an eclectic group of Uncaged heroes from fields as diverse as dance, technology, fashion, art and food, Tiger Beer inspires people to look beyond familiar faces to discover those who are truly shaping the future. Proof that if you have the courage to pursue your passion, you can make a positive impact on the world.

Spot features music supervision by Trailer Media and features Woodkid's track 'Volcano'

Music Supervisor, Anton Trailer of Trailer Media states:

"I was well chuffed to have helmed the music supervision on this epic film for Tiger Beer and the guys and girls at Marcel, Sydney and directors Dorian and Daniel. Woodkid always delivers percussively, so we knew we had big drums and big impact; with ‘Volcano' we had some sweetly eery strings and big old brass too. But it’s as synthetic in parts as it is organic is why it works so well for me. The music quite literally dancing to the pace of the edit as it moves from one uncaged hero to another. Proper goosebumps and raw energy stuff."

The global campaign was created by creative agency Marcel, Sydney.