Nike and Megaforce Show 'Winning Isn't Comfortable' in 3 New Spots

'Winning isn’t Comfortable' is the second chapter of Nike’s 'Winning isn’t for Everyone' work, extended through the lens of Running. It is based on true insights and the realities Runner’s experience every time they lace up their shoes.

It adds the perspective of how hard it can be to just get out the door and go for a run. The idea that if you don’t hate running a little, you don’t love running enough. It celebrates the need and opportunity to push outside a person’s comfort zone to discover what they can accomplish, emphasising that true victory often requires pushing through uncomfortable moments.

Each film of the series builds on the tension that every Runner faces – pushing through the morning dread, the elements outside, the pain of hitting a wall, or even walking down the stairs after a run or race – juxtaposed with the feeling of elation only Runners know as they push themselves beyond what they thought possible. 

The irreverence of the films is in pairing visuals showing the mundanity of everyday struggles with music that brings to life a contradictory tension. 

There are four films - 'Sunshine', 'Morning', 'Joy' and 'Stairs' directed by MEGAFORCE. The first film launching today, 'Sunshine' is set to the iconic lullaby 'You Are My Sunshine' by Christina Perri and features college basketball star JuJu Watkins.

Global launch is today, September 5th, 2024 and films will roll-out through the Marathon Season.