Not Every Body is Marie Osmond in New Colourful Nutrisystem Campaign

Recognising that we’re all different, and a ‘one size fits all’ approach to weight loss isn’t realistic for everyone, Venice Beach-based production company Durable Goods and director Grady Hall unveil Nutrisystem’s new personal plan structure in a series of three spots dubbed 'My World,' 'Newsflash' and 'Not Marie.' Blending live-action with poppy graphic design elements, the campaign spotlights vibrant personalities that echo the brand’s mission: building plans based on each user’s individual goals, body types and favourite foods.

'My World' showcases a diverse cast with their own preferences (and an aversion to 'airbrushed models'). In 'Newsflash' and 'Not Marie,' Marie Osmond-Nutrisystem’s longtime spokesperson--appears once again amidst a rotating shuffle of Nutrisystem users (who are not Marie Osmond), their unique styles emphasised with distinct rotating visual palettes.