senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Not to Scale's Quirky Rightmove Ads Come to Life in 3D CG

28/01/2016
Animation
London, UK
99
Share
Director Matthias Hoegg and Not To Scale create playful new campaign

Matthias created a series of kitsch TVC's for Rightmove, focusing on the moment of excitement when you find the right home. The playful and gleeful objects serve as a quirky, personal and fun backdrop that support the emotional delivery of the interview-style VO's in which Rightmove customers tell their personal story of  finding their happy homes. The objects were created in photoreal CG and set against a simple two colour background that grounds the objects in the 2D graphic world of Rightmove and further ties together the set of films.  The mechanical way the Cuckoo Clock moves gives it an almost stop motion feel rather than looking overly smooth in order to convey some of the playfulness within Rightmove’s message.

Working in CG gave us full control over the design in a relatively short timeframe rather than being confined by existing objects. 3D CGI also enables us to animate the camera travelling around the objects looking at them from different angles which accentuate the play with proportions that is inherent in the figures” comments Matthias

Robin Bond, Client Partner at Homebrew, says, “Matthais and the NTS team have done a fantastic job to bring this idea to life and create visual stand out, which is so rare on TV these days. They’ve helped evolve the Rightmove style in a direction that sings of quality and workmanship. The 3D CG work is clearly outstanding, so much so we’ve had many people asking where they can buy the planets mobile in the ad. The ultimate compliment surely.“


Brand
Agency / Creative
Production
Post Production / VFX
SIGN UP FOR OUR NEWSLETTER
Work from Not To Scale
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0