Open Helps clicknpark Refresh Its Brand and Take on the Toronto Market

Parking platform clicknpark has partnered with Open to update their brand identity as they expand into Toronto and beyond. Like Trivago but for parking, clicknpark is here to make parking easy by offering a vast inventory of parking spots which can be reserved and guaranteed in just a couple clicks.

Already a success in the province of Québec, clicknpark is expanding into the Toronto market. To support this expansion and help raise awareness, clicknpark hired Open for a brand refresh and advertising campaign.

“The brand redesign is rooted in the journey and finding that perfect parking spot with ease. It’s simple, modern and fun. The tone of voice also brings a smile to what is at times a stressful endeavor — finding parking.” said Martin Beauvais, partner at Open.

“Clicknpark was ready to break into the Toronto market this year, so we felt it was time to update our branding. Our new positioning was to be fun and intelligent, and Open did a fantastic job of creating an impactful new look and feel for us,” said Nancy Lee Jobin, head of business development, Ontario. “The time was right to launch our campaign and new brand in Quebec during the F1 weekend, with several different creative executions. It’s a bold campaign with phenomenal results — our sales doubled in the first week after the ads went live.”