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Open Swim Taps into Global Fashion Influencers to Launch Nutrafol’s Fashion Week Campaign

04/10/2023
Production Company
New York, USA
72
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Directing duo Sacred Pact shoot YouTube and social media campaign for the hair growth supplement brand

Open Swim’s creative director/founder Bradley J. Ross teamed up with director duo Sacred Pact to craft the recently launched Fashion Week-focused YouTube and Social Media campaign for Nutrafol, the #1 dermatologist-recommended hair growth supplement brand.

Prioritising health and self-care as a creative in the industry is essential to the craft as many know. Nutrafol’s latest campaign taps into the creative journeys of French-American fashion designer Joseph Altuzarra, Dutch model Daphne Groeneveld, and hairstylist David Von Cannon as they express how supplements like Nutrafol help them create a healthy balance in feeling and looking their best during stressful moments like New York Fashion Week.

“We put together a fantastic team for this with everyone working closely together from prep through the edit,” shares executive producer Amyliz Pera. “Sunny and Jacqueline have experience in print and fashion, so their point of view complimented Bradley J. Ross’s creative direction and knowledge of the Nutrafol brand. It's really a treat to work with talent who can execute from start to finish.”

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