Pepsi Challenges Audiences to Choose More than Ordinary with Special

Pepsi Australia, as part of the global ‘Thirsty For More’ platform, have launched their latest brand campaign promoting the enjoyment of choosing more than ordinary via Special.

The benefits of non-conformity, breaking basic habits, and doing things differently are clear in an increasingly homogenised culture, and Pepsi reminds Australia to be ‘thirsty for more’ and celebrate those striving for more than the conventional, the expected, and the usual.

“Pepsi is not the habitual first choice for a lot of Australians, but we know it’s a flavour that people enjoy once they try it! So we’re encouraging everyone to wake up from autopilot, skip the ordinary choice and put enjoyment first in all they do, especially when choosing their cola,” says Susan Press, marketing director beverages ANZ at Pepsico.

The film, directed by Dave Meyers, features real, unique Australians who stand out for challenging convention and choosing what brings them enjoyment, including star progressive music talent, Kinder, who also created the music track for the spot. The campaign launched nationwide across digital and social.