Pfizer Shares a Love Letter to Science for Big Game Spot

This is a love letter to science, an ode to science. To the curiosity, the passion, the sacrifice, the relentless hard work, and the discoveries that enable our lives.

At its heart, science is about people - the ones who pioneer and the ones who benefit. And song is the great equalizer for this advertising concept. United in an epic song, 'Don’t Stop Me Now' by Queen, these giants become closer.

Noam Murro's idea was to mix a tone of elegance with a collision of reverence and entertainment. It takes a serious subject but then treats it with a spirit of respectful fun that regards these artists, these innovators, these revolutionaries, as human beings - charming, imperfect, and cool.