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Photoplay Show off the Hyundai Palisade’s Innovative New Tech with Some Subtle Visual Trickery

10/08/2022
A Production Company
Alexandria, Australia
570
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The Palisade's many features are shown from an array of different perspectives - which are, nevertheless, still the same

Hyundai’s largest and most spacious SUV ever, the Palisade, is more than just a getaway vehicle for the family, as seen in this creative showcase from Photoplay.

Director Matthieu Mantovani makes the clever creative decision to showcase the carthrough the lens of a young girl’s various personalities - all visualised as multiples of herself driving with her dad inside the Palisade’s spacious interior.

These multiples of herself help to explore the Palisade's bold new design features and innovative safety tech, all through slightly different (but shared) perpectives.

Mantovani expresses the Palisade’s capacity to cater to the many different moods and moments of one’s life, while offering the comfort to reconnect with loved ones.

Agency / Creative
Production
Post Production / VFX
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