POSTER Welcomes Michu Bianchi to Its Roster

Argentinian audiovisual artist Michu Bianchi joins the production company's roster of directors. From her beginnings, Michu stood out in the world of art and creativity. 

After venturing into graphic design, visual arts, and photography, she transitioned into audiovisual directing, making her presence felt with a fresh, fun, and sensitive approach in every project she leads.

"My life is guided by two main pillars: humour and sensitivity. That's why I feel so comfortable with advertising; there's a bit of everything, and that motivates and excites me. The possibility of filming one thing today and something completely different tomorrow." Her distinctive style, influenced by the poetic and playful aspects of her personality, leaves an unforgettable mark on each of her campaigns. Over the years, Michu has directed commercials for brands such as Coca-Cola, MTV, Nestlé, Milka, Mercado Libre, Cabify, Pedidos Ya, McCain, and the artist Tini, among others.

"Poster is a production company that has inspired and attracted me for years, which I followed closely as a spectator long before receiving this proposal. I admire each of its directors, but above all, I admire how the style of each one has generated such a solid, characteristic, and outstanding language, from my perspective.” 

Mariano Echarri, co-founder and managing director of Poster, emphasised the importance of opening opportunities to new generations, "With her versatility and artistic approach, Michu will leave a unique mark that reaffirms our desire to try to change the world one commercial at a time."