Predator Football Boots Have the Unfair Advantage in Dynamic adidas Ad

adidas Paris entrusts Birth Productions with the launch of its iconic Predator football boot, freshly redesigned for 2020.

Birth directors, Yohan Ungar and Valentin Guiod, go on an intense, fast paced journey through the streets and underpasses of Paris. The new generation of young players are competing, but not always playing by the rules, because the smartest sometimes have to be unfair to win and impress. The film, shot on multiple formats, builds a relentless rhythm and a strong collage aesthetic.

The film was shot during two days on a digital camera, bolex 16MM, DV camera, Iphone and Go Pro... to give some power to the images.

To direct the three different scenes of the film in the lavotamic, the underground football pitch or the underside of the aerial metro, many extras were involved, including Parisian football Influencers such as Brice Nanou or Alpha 93.