Premier League Celebrates the 2023/24 Season in Campaign Narrated by Michael Ward

The "Run In" was a promo created by Premier League Productions to celebrate the last few weeks of the 2023/2024 season. 

With the 2024/2025 season well underway, 19 Sound's Will Ward takes a look back at this exciting energetic promo, and the sound design he created for it.

"The Run In - Premier League’ was a real treat to work on from a sound design perspective. It allowed me to really “go in” with all the bells and whistles, so to speak.

The team at Premier League Productions allowed me to explore shifts in tone and perspective, in a way that helped create a really dynamic sound scape. The spot champions vintage footage, juxtaposed with up to date premier league action, so cutting between the two sonic "time zones" was really fun!

The driving, ever building score, from Molecular Sound, underpinned the whole piece, allowing me to ride the peaks and troughs with sound design layers and texture.

Due to filming & scheduling conflicts, Michael Ward’s voice over had to be recorded "ad-hoc" on set in LA, so unfortunately it wasn't the best quality recording we received. Rather than lamenting the “imperfections", I embraced them. It gave me an opportunity to be creative with how I treated and mixed the voice over, giving it an almost overdriven quality, which enhanced the energy of the film.

The tension, drama & urgency in his voice, is really elevated by the treatment I added. Embrace the imperfections!" said Will Ward, sound designer at 19 Sound.