Publicis Groupe Middle East & Turkey Promotes Khaled Abou Nader as Chief Integration Officer

Publicis Groupe Middle East & Turkey (ME&T) has promoted Khaled Abou Nader to chief integration officer (CIO), a strategic role created to drive greater collaboration and strengthen the Groupe’s distinctive Power of One proposition which consolidates all capabilities into a seamless offering. Khaled steps into this role from his current position as chief product officer.  

As CIO, Khaled will be responsible for ensuring seamless integration of various functions, capabilities, clients, acquisitions, processes, technologies, and teams within Publicis Groupe across the region. His primary focus will be aligning operations to achieve the organisation’s goals and objectives while fostering innovation and efficiency. Khaled's leadership will be crucial in facilitating cross-functional collaboration between different departments to ensure a seamless exchange of information and resources. 

Bassel Kakish, chief executive officer of Publicis Groupe Middle East & Turkey said, "Khaled's extensive experience in technology, media, and marketing, combined with his deep understanding of our organisation, makes him uniquely qualified for the role of chief integration officer. His leadership as chief product officer has already demonstrated his ability to develop partnerships and drive growth. In his new role, Khaled will ensure that our diverse capabilities work together seamlessly, enhancing our ability to deliver exceptional value to our clients."

Khaled Abou Nader, chief integration officer of Publicis Groupe Middle East & Turkey added, “Being promoted into the role of chief integration officer at Publicis Groupe Middle East & Turkey is an incredible opportunity to harness the full potential of our diverse capabilities and drive unparalleled collaboration across all facets of our organisation. My goal is to ensure that our functions, technologies, and teams are seamlessly integrated to foster effectiveness, efficiency, and exceptional client and business value. Over the past two decades, I've witnessed the transformative power of our collective expertise, and I am committed to leveraging this to deliver groundbreaking solutions and drive sustained growth for our clients. Together, we will continue to push the boundaries of what's possible, setting new standards of excellence in our industry.”

Khaled's journey with Publicis Groupe in the region dates back more than two decades, assuming various roles within Publicis Media spanning media system, growth, talent transformation, learning & development, and data sciences. In 2020, he was appointed chief product officer and his focus on growth hacking and organisational architecture has been instrumental in shaping the Groupe while driving clients’ growth through innovation and strategic partnerships. Throughout his career, Khaled has worked with international and regional clients across various industries, including FMCG, QSR, Retail, Commerce, Automotive, Governmental, Tourism, Energy, Technology, and Hospitality.