RadicalMedia Signs Director Matvey Fiks for Commercials, Music and Brand Initiatives

RadicalMedia has signed New York-based director Matvey Fiks to its roster of talent for representation in the U.S. spanning commercials, music videos, and branded content. Previously represented by ArtClass, Matvey's impressive body of work spans across various genres, demonstrating his versatility and ability to captivate audiences with compelling narratives. Matvey’s work is acclaimed across the music video and commercial space, directing memorable campaigns for Adidas, Square, Gucci, Range Rover, Genesis, Under Armour and Instagram, among others.

"Matvey is one of a kind, a talent whose work speaks for itself," said Rebecca Niles, EP at RadicalMedia. "I’ve had the joy of working with him from the start of our careers; his ability to translate concepts into visually stunning stories is unparalleled, and Radical is very excited to welcome him to the roster."

Known for his fusion of technical finesse and raw authenticity, Matvey has established himself as a versatile and innovative director in the industry. His ability to blend captivating narratives with striking visuals has garnered widespread acclaim and awards, including The Webby People’s Voice Award for his documentary Odds and Ends about photographer Daniel Arnold (2018). His music video Sky Breaking Clouds Falling for folk guitarist Mason Lindahl received Silver at the Young Director Awards (2021). RadicalMedia welcomes his unique perspective to the company to further bolster their acclaimed roster of commercial directors.

RadicalMedia president and co-founder Frank Scherma added, “I knew when I saw his work and met him that he needed to join the Radical family. His work exemplifies what we always look for in directors and terrific demeanour sealed it for me.”

"Radical Media and their directors have long been a source of inspiration and a benchmark for my film aspirations, ever since I started chasing this dream,” Matvey said. “I’m humbly honoured and beyond excited to be joining the team now."

As part of RadicalMedia's commercial and music video roster, Matvey Fiks will continue to bring his unique perspective and creative vision to all the projects he works on.