Reggie Watts Produces Sweet Sounds of Bacon for Hormel Black Label

The makers of Hormel Black Label bacon have been pioneering innovations for more than 100 years. To continue to push bacon forward, the makers of Hormel Black Label bacon are partnering with innovators in all fields including musician, actor and comedian Reggie Watts in a first-of-its kind musical bacon creation: The Reggie Watts Bacon Experience.

The Reggie Watts Bacon Experience, from BBDO Minneapolis, fuses Watts’ love of bacon with his genre-busting style to bring to life an innovative musical experience using the sounds of bacon.

“Like Hormel Black Label bacon, Reggie Watts is always one step ahead of the industry, reimagining music, comedy and performance art to create his own unique brand of entertainment, which makes him the perfect partner to help us push bacon forward,” said Steve Venenga, Vice President of Marketing at Hormel Foods.