Repair Shop Meineke's New Spokesperson Only Trusts One Place in Humorous Campaign

So, Meineke has been around for 50 years. They used George Forman as their spokesman for decades and were an American household name. But over the last decade awareness has fallen off dramatically, and many consumers don’t even know how to pronounce the Meineke name. 

With Erich & Kallman clear goal of brand awareness, its launching a new campaign with a new German spokesman who makes it clear he only trusts his car keys with Meineke.

The campaign makes the Meineke name unforgettable, while individual spots educate viewers about offerings like eInspection, financing and total car care.

The campaign will be running on radio, broadcast and cable TV including placements in prime first run series, NBA Playoffs, Nascar, news, early morning, SNL, PGA, NHL and more.