Rest Super Announces Collaboration With Reunion Agency

Rest, one of Australia’s largest profit-to-member superannuation funds, has engaged independent creative agency Reunion to support the fund’s ambition to simplify and enhance the experience of super for its nearly two million members. 

Rest appointed Reunion to collaborate on the next phase of the fund’s brand and member experience strategy, which will focus on helping members better understand and engage with their super, following a competitive tender process.

“As a super fund representing one in seven working Australians, and more than a million members under the age of 30, we want all our member experiences to be easy to understand and access,” said Andrew Ford, Rest general manager, brand and member experience.

“When members are fully engaged in their super, they’re more likely to have a better retirement outcome.”

The agency’s data-led and member centric approach is an asset to the collaboration, says Andrew.

“Reunion shares Rest’s commitment to simplicity, innovation and member empowerment,” Andrew said. 

“The Reunion team bring a fresh perspective to strategy, creativity and experience that we believe will be an asset as we continue to focus on helping our members make the most of their super at every stage of their journey with us.”

Justin Hind, Co-CEO and founder at Reunion Agency, said the agency would focus on delivering innovative solutions and leveraging its expertise in crafting brand narratives.

"We are honoured to join forces with Rest to bring cohesion and synergy to the various facets of its brand and member experience strategy."

"We look forward to contributing to Rest's continued success and enhancing the overall experience for their members.”