Rethink Helps Ruffles and KFC Take the Plunge with Latest Spicy Collaboration

The summer may be off to a hot start, but there's one collab that's even hotter. Ruffles and KFC are teaming up again, but this year, they're spicing things up with an all-new flavour and crunch. Introducing: Ruffles Double Crunch KFC Zinger flavoured potato chips. These chips combine the unique blend of the KFC Zinger Sandwich's fiery spices with the bold crunch of Ruffles Double Crunch potato chip for a one-of-a-kind snacking experience and the spiciest Ruffles x KFC collab yet.

KFC's Zinger Sandwich brings the heat, and so do these chips. So to cool you off in the most iconic way, Ruffles and KFC have teamed up with agency Rethink to create the Plunge Bucket: a limited edition cold plunge tub in the shape of a KFC bucket, complete with a holder for a bag of the Ruffles Double Crunch KFC Zinger chips. Because you're going to need somewhere to set them down while you're taking the plunge.

“Ruffles and KFC are both such iconic brands, so it was exciting to have the opportunity to bring them together in a fun and unexpected way. These chips pack some heat, so tapping into the hugely popular world of cold plunging felt like a perfect fit," says Lorne Heller, creative director at Rethink.

"Ruffles' famous ridges and the Zinger's spicy flavours are a match made in heaven, bringing Canadians our boldest and spiciest collab yet," says Jess Spaulding, chief marketing officer, PepsiCo Foods Canada. "And for a collab this hot, we wanted to do something to help cool you down. Our Plunge Bucket puts a novel spin on the cold plunge phenomenon in a way that only Ruffles and KFC could."

"Zinger is one of our most iconic recipes and the Zinger Sandwich is one of our most loved products around the world – bringing spicy flavour and a crispy texture to the world's best tasting fried chicken. We are so excited to celebrate the Zinger this summer and are bringing the heat with the Ruffles partnership launching Ruffles Double Crunch KFC Zinger chips," says Katherine Bond-Debicki, chief marketing officer, KFC Canada.