Revolver's Steve Rogers Directs Latest Old Spice Spot 'Red Sweater'
Revolver director Steve Rogers has shot the latest campaign for Old Spice via Wieden+Kennedy Portland, co-produced by Biscuit Filmworks LA and Revolver/Will O'Rourke.
When selling deodorant there is really only one language that is the most appropriate to feature in a commercial.
Some may say it is the one that the audience understands, but Old Spice disagrees.
The correct answer is the language that sells the most deodorant. Bon appetit.
