#RonaldoIsBack in CP+B Brasil's New PokerStars Ad... Or Is He?

The global campaign #RonaldoIsBack, the latest PokerStars action, developed in partnership with CP+B Brasil has already broadcasted in more than 20 countries and brings the brand ambassador Ronaldo ‘Fenômeno’ back to action on Poker Tables. The campaign’s first video, called “Ronaldo Is Back”, was filmed in Brazil by the duo Jones + Tino and had parts recorded in Moscow (Russia) and Shanghai (China).

Member of Team PokerStars Sportstars since 2013, Ronaldo won his first prize in poker with the 26th place in the 2015 PokerStars Caribbean Adventure, one of the most prestigious tournaments in the world. The former star of the Brazilian soccer team became the first former athlete to win such an achievement at the tables.

Everything about Ronaldo’s return can be tracked with the use of the hashtag #RonaldoIsBack. And much more is to come. After all everything that involves the phenomenon is always big!

This is CP+B’s first campaign for PokerStars. Based in São Paulo, CP+B Brasil is the newest of CP+B’s eight worldwide offices and is managed by the creative team of Marcos Medeiros and André Kassu and as well as COO Vinicius Reis.