Saatchi Dusseldorf's Biker Chick Revs Up the Sound for Exhaust Muffler Brand

Sparkling chrome, loud rock music and the deep, rich sound of an exhaust: that’s how bikers like their life to be – and their bikes. But confident biker chicks long for powerful sound, too – and they know how to handle their man to get it. 

Saatchi & Saatchi Germany’s new viral spot for KESSTECH, the market leader in electronically and mechanically adjustable rear muffler sound systems, shows you how. The spot can be viewed on KESSTECH’s youtube channel, on various biker blogs, and on the KESSTECH homepage as well as their Facebook page. The film will also be aired at trade fairs and at different events.

The Saatchi & Saatchi Team surrounding ECD Alexander Reiss in Düsseldorf came up with the idea for the “Biker Chick” viral: “this viral addresses all of the interested parties relevant to KESSTECH – from bikers to dealerships. We wanted to highlight the benefits of the acoustically powerful KESSTECH exhaust systems in an unusual way, and explain how they work at the same time. In doing so, we’ve implemented a somewhat rough, dry sense of humour that appeals to the nature of the target group.”

Saatchi & Saatchi has been collaborating with KESSTECH since July 2014. Since then, the creatives have revised the entire brand appearance and have created a new KESSTECH logo. Further projects are planned.