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Scope Explores the Relationship between Human Form and Architecture in Latest Ad

23/07/2019
Production Company
London, UK
98
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Bullion Productions' Alexandra Green directs the choreographed spot

Bullion Productions director Alexandra Green has directed the latest spot for residential developer Scope. 

The piece takes us on a journey into the persona of Scope properties, with the female lead conceptually representing the brand and its values.

Speaking of the piece, Alexandra said: "Architecture and choreography are both concerned with the body in space and time. In this film we see them existing together in harmony, creating a world where a single lead female governs and manipulates the spaces she inhabits. We follow her as she moves within the walls of the space, a living sculpture. 

Her presence and motion reflect each individual quality that SCOPE properties encapsulates. We watch the space evolve in line with these five pillars: Simple, Comfort, Open, Practical and Everlasting. 

Being both a choreographer and a director this was an amazing opportunity for me to explore interactions between the human form and architecture."

Scope is a residential developer from Thailand. The company's aim is to create a unique, purpose-built corporate structure and a non-traditional business model, all designed to focus on designing and building the highest quality homes. 

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