Show+Tell Creates Dynamic Concept for Fox Sports and the 2015 FIFA Women's World Cup
The digital display experts at Show+Tell, working with Fox Sports, unveiled a dynamic and creative concept to publicise the kickoff of the 2015 FIFA Women’s World Cup.
The ad spot, involving real-time-data triggers and live data will run from February 24 to the 27th on the EXPRESS Spectacular in Times Square, New York.
The spot shows custom HD video of the U.S. Women’s National Soccer Team practicing, and displays current New York City temperature, weather conditions, and a countdown clock showing the time remaining until the start of the World Cup. Show+Tell’s team brought this whimsical concept to life working with Fox Sports and their agency.
Live weather data is used by the system to determine which video clip is shown. If it is snowing in NYC, the EXPRESS displays will show the team practicing in the snow – there are many other variations including day and night and multiple other weather conditions.
Philip Lenger, president of New York based Show+Tell states: “The extreme winter conditions affecting this part of the United States will make for interesting combinations of data and content, providing relevant context for Fox’s promotion and the event as only good Digital Signage can.”
The ad spot, involving real-time-data triggers and live data will run from February 24 to the 27th on the EXPRESS Spectacular in Times Square, New York.
The spot shows custom HD video of the U.S. Women’s National Soccer Team practicing, and displays current New York City temperature, weather conditions, and a countdown clock showing the time remaining until the start of the World Cup. Show+Tell’s team brought this whimsical concept to life working with Fox Sports and their agency.
Live weather data is used by the system to determine which video clip is shown. If it is snowing in NYC, the EXPRESS displays will show the team practicing in the snow – there are many other variations including day and night and multiple other weather conditions.
Philip Lenger, president of New York based Show+Tell states: “The extreme winter conditions affecting this part of the United States will make for interesting combinations of data and content, providing relevant context for Fox’s promotion and the event as only good Digital Signage can.”
