Škoda's Review Hacking Campaign Sees its Cars Appear in Competitors Videos

In France, ŠKODA is way behind some of the leading automotive constructors such as Peugeot, Renault and Citroen, which share almost half of the market.

While these brands are on everyone's mind, it’s a bit more complicated for Škoda.

So, how can we place the new ŠKODA FABIA on the radar of French people and make it emerge as a serious alternative to its competitors?

ŠKODA and Track DDB present 'Review Hacking'

A campaign which is based on a phenomenon that has been expanding for years: in the car buying process, 80%* of buyers watch vidéo reviews, demos or opinion vlogs to inform them about the models they are interested in.

As ŠKODA FABIA is not one of these car models, it is not one of these videos either. That’s why ŠKODA in collaboration with Track DDB has decided to hack the purchasing process by inviting the new ŠKODA FABIA in videos of star models that generate more traffic.

In partnership with three YouTube influencers who are specialised in car reviews, the brand has modified the existing video reviews of three competing models: the Renault Clio, the Peugeot 208 and the Citroën C3 and added billboards of the new ŠKODA FABIA.