Snap London's Novibet Campaign Resonates with Life's Competition Lovers

Some people just love competition. Every part of life is a game, there to play, there to be won.

Whether it’s guessing the number of the next bus, accurately predicting which way the toast will land, or stopping the petrol pump on a round number, everything’s turned into a competition. These people are natural born players. And their instinct to ‘play’ deserves celebrating.  

Snap London’s campaign champions those with the natural instinct to turn any part of life into a bet. These people play at Novibet.

This project was made on a train station platform. Snap London had to direct the train driver to move along the platform so that it would perfectly line up.