So Hungry You Could Eat a Horse? Skippy and BBDO Have the Answer in Fun New Ad

This week, Skippy introduces Skippy P.B. Bites, a peanut butter coated, double peanut butter or pretzel filled snack that’ll be a hit for kids, their mums and horses. Yes, horses.  Skippy continues their “Yippee!” campaign this year with a P.B. Bites launch spot entitled “Horse”.

What happens when a boy returns home from school and, in typical over-dramatic kid fashion, is “so hungry he could eat a horse”—then finds himself face-to-face with one? Created by BBDO MPLS, the 30 second spot features a horse who is indignant over the phrase and is behooved to put a end to it. 

Directed by Steve Miller, the spot features voice over from famed announcer, American TV journalist and producer Bill Kurtis, and a rendition of the classic horse racing fanfare - “First Call” - performed by Prince’s trumpet player, Steve Strand.