Spark44's New Jaguar Campaign Urges Us to Bend The Rules

What better way to introduce Jaguar’s rule bending new E-PACE to UK audiences than creating a character cheeky enough to drive it?

The 'Mistress of Mischief’ uses her wiles to get away with all the things we wish we could. Brought to life by 'Britannia' star Annabel Scholey under the direction of ‘Fleabag' director Harry Bradbeer, Spark44 created a series of short, humorous and sharable social-first films.

Bored of the status quo?

It’s time to bend the rules.