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Spinach's Jalna Dairy Foods Campaign Sees Dairy-Crazed Kids Take Farm Visit of Lifetime

14/09/2018
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Spinach launches first creative campaign for dairy foods brand since winning the account
Spinach has launched the first creative work for Jalna Dairy Foods.

Following a competitive pitch, Spinach was awarded the creative account for the family-owned business which is famous for its unique manufacturing process that sees the yoghourt individually pot set, free of any additives.  

The 30-second spot follows a group of boisterous schoolchildren visiting Jalna's farm near Echuca in Victoria where the brand employs biodynamic farming principles to produce milk that goes into its biodynamic, organic yoghourt.



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Says Frank Morabito, executive creative director at Spinach: "It was such a delight working with the Jalna management, marketing and dairy farm teams to bring the long-standing theme, 'A little pot of purity', to life in a new and engagingJalna3.jpg way. Special mention goes to the enthusiastic local primary school kids who proved to be sensational actors."

Says Garry Mudford, GM of Jalna: "We're excited to unveil this delightful campaign that beautifully highlights the production process of our little pots of purity. It has been a pleasure to work with Spinach on this first execution - Frank and the team have perfectly captured the essence of the brand."
Agency / Creative
Production
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