Sullenberger Aviation Museum Announces New Logo from Luquire

After 31 years of making history and imaginations soar, Sullenberger Aviation Museum, a Smithsonian affiliate on the grounds of Charlotte Douglas International Airport in Charlotte, North Carolina, this week announced a new logo and visual identity, marking the final step in its brand evolution. The new look and feel comes ahead of the museum’s official opening in summer of 2024.

Developed by full-service, Charlotte-based agency Luquire, the new visual identity signifies not only a personification of the new brand, but an inspiring new vision for the organisation, formerly known as the Carolinas Aviation Museum. The logo mimics the shape of a pilot’s wings and the tri-color visual shows the museum’s varied and multidimensional experiences while supporting the museum’s promise of expanding horizons.

Comprised of blue, green and yellow colours, the logo is equal parts a celebration of aviation and an introduction to the new, inclusive space where the next generation of innovators and ambitious changemakers in the Carolinas can learn about the wonder of flight. The logo’s bright colours were selected to represent the playfulness and interactivity of the museum and parallel its three distinct locational experiences – the welcome centre, a main exhibit hall and a preserved historic hangar complemented by an outdoor plaza – in addition to its three thematic areas.

The new facility will continue to exhibit historical aircraft, including A320 from US Airways Flight 1549, better known as the “Miracle on the Hudson”, and will serve as an elevated educational resource and innovation centre to help shape the Science, Technology, Engineering and Math (STEM) workforce development pipeline throughout the region.

“The Sullenberger Aviation Museum has such a unique story to tell. It’s not a typical retrospective on aeroplanes. It’s a place to learn about aviation’s impact on the past, present and future of flight. The museum is as much about STEM learning as it is about history,” said Luquire chief creative officer Glen Hilzinger. “This new visual identity combines a pilot’s wings with the turning pages of a book, celebrating the power of flight alongside the museum’s mission to inspire, elevate and educate future generations.”

“The Sullenberger Aviation Museum will not just help us know and understand past achievements, it will enable and inspire us to create a brighter future,” said Capt. Sullenberger.

“Housing one of the foremost collections of flying machines anywhere combined with powerful multisensory storytelling and interactive spaces, the Sullenberger Aviation Museum truly is a dynamic transformational and memorable experience, and this bright, innovative representation of who we are - unlike any museum logo we’ve seen – brilliantly showcases our mission and vision,” said Sullenberger Aviation Museum president Stephen Saucier. “In a world of seemingly unlimited options for entertainment and fulfilment, people are craving unique opportunities to exercise their sense of play and satisfy their expectations for immersive, interactive narratives –and we know this museum has the capacity to do just that.”