Superfly Report Reveals Play's Impact on Consumer Engagement and Brand Success

Superfly, a pioneer in cultural events and experiences, today announced the publication of its latest report, "Future of Experience: The Power of Play." The report underscores the significance of play in the lives of gen Z and adults but crucially highlights its strategic importance for brands and businesses in crafting compelling consumer experiences. 

According to the findings, which include surveys and interviews across a broad spectrum of demographics, the report demonstrates that individuals show a marked preference for brands that embrace and encourage types of play that are meaningful to them, linking those experiences directly to positive brand perception, increased purchase intent, and enhanced engagement. By gaining deeper insight into the mindset of the consumer and understanding their play preferences, the report serves as a vital blueprint for businesses looking to elevate their market presence and foster a deeper connection with their audience through innovative experiences. 

“Our research bolsters our belief that play is not merely an activity, it is a mindset. Play is a powerful tool for businesses aiming to captivate and connect with their audiences,” said Steve Milton, chief innovation officer of Superfly. “This report is a call to action for brands to rethink how they engage with consumers, recognising that play can significantly deepen brand engagement and loyalty.” 

Superfly is committed to sharing these transformative insights with industry stakeholders, marketers, and brands worldwide. By championing the integration of play into experiential brand strategies, Superfly envisions a future where businesses leverage the universal appeal of play to redefine the landscape of consumer engagement. 

The complete report is now accessible HERE.