Superlounge's Jordan Brady Directs Jim Gaffigan's 'Street Smarts' for Chrysler

The Chrysler brand launched a new digital and online "Street Smarts" campaign this week, which puts a competitive focus on the features and benefits of the all-new 2017 Chrysler Pacifica. The campaign, a digital and online extension of the brand's "Dad Brand" campaign starring Jim Gaffigan, leverages the class-leading features of the Chrysler Pacifica against its key competitors. The videos will also be posted across the brand's social channels, including Facebook, Twitter and Instagram.

Superlounge's Jordan Brady directed the campaign, which was created by SapientNitro.  Chrysler loved Brady's work so much they gave it some love during the Olympic's Opening Ceremony.