SWVL Strolls Through Cairo's Everyday Absurdity in this Stylish Ad

SWVL cuts through the mayhem of a bustling city centre in a new campaign from JWT Cairo.

If you’ve ever walked down Egypt’s crowded streets, you’ll find nothing logical about the traffic or congestion. Understanding how Egypt’s streets operate and the pain points for Egyptian commuters, SWVL utilised technology to deliver a smart transportation solution that is not only human but, logical. 

You can watch the ad, entitled 'Everyday Absurdity', below:

The film, directed by BIGFOOT FILMS' Mohamed El Zayat, looks to inspire busy Egyptians to see the sense in changing their daily habit and the logic behind using the tech based alternative instead.  The message gains cut through with local consumers due to its credible and highly amusing illustration of daily commuting issues in the country.