Technology Transforms a Love Obsession into a Striking Visual Spectacle for Petit Biscuit's 'Cruel Heart'

In the new music video for Cruel Heart by French producer Petit Biscuit, technology transforms a love obsession into a striking visual spectacle. Using surreal special effects and innovative framing, director Quentin Deronzier plunges viewers into the tormented mind of the protagonist (played by Petit Biscuit) trapped in his thoughts of a significant other (played by Alana Champion @alanabc). This cat-and-mouse dynamic is reinforced by cutting-edge technological techniques, telling the story of a relentless and captivating pursuit between the two characters.

Renowned for his futuristic and surrealistic aesthetic, Quentin Deronzier (quentinderonzier.studio) & Petit Biscuit have worked together since the beginning of the musical project. Quentin produced the liveshow visuals of the numerous international tours of the Rouen-based producer, as well as several music video for his previous releases. Since then he established himself as a reference in the world of modern directors, working with artists and brands such as The Weeknd, Doja Cat, Drake, Louis Vuitton and Mugler. His vision adds a cinematic quality to Petit Biscuit's evocative sound, and the result is a dazzling statement piece for Cruel Heart.